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Evonik Restructures Colorants Business

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Evonik Industries AG’s Coatings & Additives Business Unit is reorganizing its colorants business to position itself early in the fiercely competitive international market. Under a matrix model, market responsibility will be exercised in the future at the local level, while central marketing, technology and operation functions will be globally aligned.
    
Dr. Hans-Peter Schaufler, head of the business unit, said, “With this new matrix organization, we’re creating a workable model for the future to strengthen our position sustainably in the colorants market.”
    
The new Coatings & Additives Business Unit comprises five different business lines, including Adhesive Resins & Colorants, to which the Colorants business belongs.

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